Highlights Legacy of Commitment to Lightweight Specialty Paper Innovation
South Portland, ME August 9, 2011 – As a leading North American supplier of specialty lightweight opaque (LWO) paper, Twin Rivers Paper Company released its Publication Tool, a series of print demonstrations intended to showcase the impact of paper attributes on print quality. Twin Rivers is known for its breadth and depth of lightweight freesheet and hybrid publishing papers available in a range of basis weights, brightness levels and opacities.
“Our lightweight specialty publishing papers set industry standards. As we continue to bring innovation to the category with lighter basis weights and hybrid groundwood products, it is important for us to provide resources like the Publication Tool for customers to not only understand the impact of changing paper grades but to literally see the difference,” said Dave Deger, Director of Marketing and Business Development. “Our breadth of offering is fairly unique in the industry and allows customers to align paper specifications with project requirements, optimizing value without sacrificing quality.”
Printing the same content on eight publishing papers with varying specifications, the Twin RiversPublication Tool, allows customers to compare paper across the portfolio. The products featured include: Custom Brite® 27 lb. and 35 lb., Custom Plus® 27 lb., Border Brite™ 27 lb. and 35 lb., Bridge Supreme®22 lb. and Frontier Opaque™ 27 and 35 lb. All papers are used in a variety of high-volume applications including financial printing, directories, manuals, religious publications, workbooks, catalogs and tradebooks. Twin Rivers’ papers are certified to SFI® fiber sourcing or FSC® chain-of-custody program standards
“Lightweight specialty publishing papers are our strength, we have made these papers for over 80 years. Our manufacturing flexibility and technical expertise allow us to continually push the envelope in terms of lightweighting, groundwood bleaching innovation and high recycled content capabilities,” added Jim Gerhman, Senior Vice President of Sales and Marketing. “We are committed to the specialty publishing segment with an integrated platform to support the long-term viability of our offering.”
To order the Twin Rivers Publishing Tool or request additional information about the publishing papers offering, visit www.twinriverspaper.com/pubtool or call 1.800. 920.9988.
Director of Marketing and Business Development