Premium Hybrid and Freesheet Offering Delivers Value and Quality
Madawaska, ME (October 8, 2014) — Understanding the challenges facing religious publishers and printers, Twin Rivers Paper Company tailored a portfolio of lightweight Premium Hybrid and Freesheet papers to deliver value and quality for spiritual scripture, inspirational non-fiction and study guides.
“Whether it is paper cost, supply chain logistics, quality or ease of doing business, publishers and printers are being asked to do more for less in delivering evangelical materials around the world,” said Robert Hutchins, Product Manager. “As an experienced supplier, we know this market. For the last 20 years our Freesheet grades set industry standards while our blended publishing papers (Premium Hybrid) are driving market innovation.”
With an 80+ year legacy of papermaking, Twin Rivers is one of the primary North American manufacturers of lightweight opaque Freesheet papers, a category widely used for scriptural applications because of strength and printability. Understanding the market need for options, Twin Rivers pioneered the Premium Hybrid category, formulated with the optimal blend of Groundwood and Freesheet fiber to deliver opacity, strength and value.
“Our Premium Hybrid papers have transformed other publishing markets like financial printing and reference. We know once religious publishers and printers become more familiar with our blended publishing papers they will appreciate the unique benefits of the offering. Premium Hybrid can translate into a significant advantage for a publisher,” added Hutchins. “Our papers provide options that support brand image while stretching budgets to expand reach.”
Core papers for religious text applications include Custom Brite® and Bridge Supreme®. Custom Brite is a Freesheet paper available in 22-40 lb. basis weights while Bridge Supreme is a Premium Hybrid paper available in 18-38 lb. basis weights, with added hybrid capability extending up to 40 lb. Both grades are designed for this technical application; optimizing readability, performance and aesthetics.
Additionally, Twin Rivers manufacturers a robust line of publishing papers that can be engineered to meet the needs of a wide array of applications. The company is known for its lightweight manufacturing flexibility, excellent service platforms and willingness to co-develop customized solutions. Paper characteristics including fiber furnish, bulk, basis weight and brightness drive a needs-based approach to paper selection.
For more information, visit our Religious Market webpage or call us at 800.920.9988 and ask for our Religious Papers Overview.
Vice President, Strategy and Marketing